SERVICES
| BRAND identity | WEBSITE | launch support
DILLY DAHLE CUSTOM RODS
DILLY DAHLE CUSTOM RODS
Dilly Dahle Custom Rods builds handcrafted fishing rods in Preston, Idaho for anglers who want gear as custom as their time on the water. He partnered with Bordertown Branding to develop a rugged, recognizable identity and website that matched the quality of his work and positioned the brand for growth beyond word-of-mouth.
SERVICES
| BRANDING | SQUARESPACE WEBSITE | BUSINESS LAUNCH |
Dilly Dahle Custom Rods builds handcrafted fishing rods in Preston, Idaho for anglers who want gear as custom as their time on the water. He partnered with Bordertown Branding to develop a rugged, recognizable identity and website that matched the quality of his work and positioned the brand for growth beyond word-of-mouth.
DILLY DAHLE CUSTOM RODS IS A STARTUP BUSINESS BASED OUT OF PRESTON IDAHO - SPECIALIZING IN CUSTOM FISHING RODS.
THE CHALLENGE
wE BUILT:
A BRAND KIT THAT IS BOLD ENOUGH TO STAND OUT AGAINST HIS COMPETITORS, YET STILL FEELS GROUNDED AND REAL. COMPLETE WITH LOGO VARIATIONS, CUSTOM PATTERNS, CUSTOM HAND-DRAWN ICONS, COLOR SET, AND TYPOGRAPHY.
A WEBSITE TO ESTABLISH AN ONLINE PRESENCE, SHOWCASE HIS WORK, AND MAKE IT EASY FOR NEW CUSTOMERS TO FIND AND CONTACT HIM. WHILE HE IS NOT CURRENTLY OFFERING ITEMS FOR SALE ON HIS SITE, THE INFRASTRUCTURE IS SET UP FOR AN EASY TRANSITION TO INTEGRATE ONLINE SALES IN THE FUTURE.
A COMPLETELY BULLET PROOF BUSINESS LAUNCH PAD. fROM THE DOMAIN, TO SOCIAL HANDLES, SOCIAL MEDIA TEMPLATES, COMPLETING HIS BUSINESS LICENSE, AND MUCH MORE.
project outcomethe challengeDAX dahle HAS BEEN BUILDING CUSTOM RODS FOR FAMILY, FRIENDS, AND OTHERS THAT HEARD ABOUT HIM THROUGH WORD OF MOUTH, FOR YEARS.
SEEING HOW BUSY HE WAS BECOMING, IT WAS DECIDED HE WAS GOING TO START dILLY DAHLE CUSTOM RODS AND RUN A REAL BUSINESS.
HE CAME TO ME WITH A SENSE OF OVERWHELM, AND NO REAL IDEA OF WHERE TO START. THE ONLY THING HE HAD WAS A FEW LOGOS GENERATED FROM AI THAT HE WAS NOT IMPRESSED WITH.
He handed me the reins, and we built the foundation for a real brand from the ground up.
project outcomeDAX dahle HAS BEEN BUILDING CUSTOM RODS FOR FAMILY, FRIENDS, AND OTHERS THAT HEARD ABOUT HIM THROUGH WORD OF MOUTH, FOR YEARS.
SEEING HOW BUSY HE WAS BECOMING, IT WAS DECIDED HE WAS GOING TO START dILLY DAHLE CUSTOM RODS AND RUN A REAL BUSINESS.
HE CAME TO ME WITH A SENSE OF OVERWHELM, AND NO REAL IDEA OF WHERE TO START. THE ONLY THING HE HAD WAS A FEW LOGOS GENERATED FROM AI THAT HE WAS NOT IMPRESSED WITH.
He handed me the reins, and we built the foundation for a real brand from the ground up.
wE BUILT:
A BRAND KIT THAT IS BOLD ENOUGH TO STAND OUT AGAINST HIS COMPETITORS, YET STILL FEELS GROUNDED AND REAL. COMPLETE WITH LOGO VARIATIONS, CUSTOM PATTERNS, CUSTOM HAND-DRAWN ICONS, COLOR SET, AND TYPOGRAPHY.
A WEBSITE TO ESTABLISH AN ONLINE PRESENCE, SHOWCASE HIS WORK, AND MAKE IT EASY FOR NEW CUSTOMERS TO FIND AND CONTACT HIM. WHILE HE IS NOT CURRENTLY OFFERING ITEMS FOR SALE ON HIS SITE, THE INFRASTRUCTURE IS SET UP FOR AN EASY TRANSITION TO INTEGRATE ONLINE SALES IN THE FUTURE.
A COMPLETELY BULLET PROOF BUSINESS LAUNCH PAD. fROM THE DOMAIN, TO SOCIAL HANDLES, SOCIAL MEDIA TEMPLATES, COMPLETING HIS BUSINESS LICENSE, AND MUCH MORE.

