Hazel’s Roots is a backyard flower stand and seasonal farm-fresh goods brand created for a young grower learning how to turn dirt, creativity, and consistency into a small business of her own.

DILLY DAHLE CUSTOM RODS IS A STARTUP BUSINESS BASED OUT OF PRESTON IDAHO - SPECIALIZING IN CUSTOM FISHING RODS.

SERVICES

| BRAND identity | visual system | launch support |

STICKER MOCKUPS OF HAND DRAWN FLOWERS THAT LOOK SIMILIAR TO DAISIES, HAND DRAWN WHEEL BARROW, HAND DRAWN WATERING CAN ON A BLURRED FLORAL BACKGROUND SHOWCASING THE CUSTOM COLORS FOR HAZELS ROOTS OF DARK GREEN, HOT PINK, BRIGHT ORANGE, SKY BLUE WHITE

hazel’s roots

HAZEL’S ROOTS

SERVICES

| brand identity | visual system | launch support |

Hazel’s Roots is a backyard flower stand and seasonal farm-fresh goods brand created for a young grower learning how to turn dirt, creativity, and consistency into a small business of her own.

AN IMAGE SHOWING AN INTRODUCTION TO THE BRAND HAZEL'S ROOTS WITH HAND DRAWN FLOWER STICKER MOCKUPS AND A CUSTOM COLOR PALETTE FOR THE YOUN ENTREPRENEUR RUNNING A ROADSIDE FARM STAND.

Hazel’s Roots began as a simple backyard flower stand with big personality and even bigger potential. The goal was to create a brand that felt playful and approachable while still working like a real small business identity system.

Because the stand operates on an honor-system model and serves neighbors, families, and passersby, the visual identity needed to feel welcoming, trustworthy, and easy to recognize at a glance. At the same time, it had to reflect the energy of a young grower learning entrepreneurship through flowers, garden goods, and seasonal offerings.

The challenge was designing a brand that could grow alongside the stand itself—supporting everything from handwritten price tags and roadside signage to social media posts, packaging, and future farmers market expansion—without losing its handmade charm.

THE CHALLENGE
A CUSTOM BRAND BOARD FOR HAZEL'S ROOTS SHOWING BACKYARD FLOWER BOUQUETS, A FARM STAND, FRESH EGGS, CUSTOM LOGOS, CUSTOM FLOWERS, AND CUSTOM GRAHPICS IN BRIGHT FUN TEENAGE COLORS LIKE HOT PINK SKY BLUE OFF WHITE AND DARK GREEN

We built a flexible identity system designed to support Hazel’s Roots as it grows from a backyard stand into a recognizable local micro-brand.

The final brand balances youthful personality with practical functionality, allowing the visuals to adapt across signage, packaging, social content, and small-scale retail materials while remaining cohesive and easy to apply.

project outcome
the challenge

Hazel’s Roots began as a simple backyard flower stand with big personality and even bigger potential. The goal was to create a brand that felt playful and approachable while still working like a real small business identity system.

Because the stand operates on an honor-system model and serves neighbors, families, and passersby, the visual identity needed to feel welcoming, trustworthy, and easy to recognize at a glance. At the same time, it had to reflect the energy of a young grower learning entrepreneurship through flowers, garden goods, and seasonal offerings.

The challenge was designing a brand that could grow alongside the stand itself—supporting everything from handwritten price tags and roadside signage to social media posts, packaging, and future farmers market expansion—without losing its handmade charm.

SOCIAL MEDIA POST FOR HAZEL'S ROOTS WITH A BLURRED FLOWER BACKGROUND AND COLOR BLOG IN DARK GREEN WITH A QUOTE THAT SAYS ANYTHING WORTH HAVING TAKES TIME WITH A FLOWR ACCENT THAT HAS BEEN HAND DRAWN AND LABELED AT THE BOTTOM WITH THE CUSTOM LOGO FOR
SOCIAL MEDIA POST FOR HAZEL'S ROOTS WITH A BLURRED FLOWER BACKGROUND AND COLOR BLOG IN DARK GREEN WITH A QUOTE THAT SAYS FRESH FLOWERS FRESH AIR TIME WITH A FLOWER ACCENT THAT HAS BEEN HAND DRAWN AND LABELED AT THE BOTTOM WITH THE CUSTOM LOGO
SOCIAL MEDIA POST FOR HAZEL'S ROOTS WITH A BLURRED FLOWER BACKGROUND AND COLOR BLOG IN DARK GREEN WITH A QUOTE THAT SAYS ANYTHING WORTH HAVING TAKES TIME WITH A WATERING CAN ACCENT AND LABELED AT THE BOTTOM WITH THE CUSTOM LOGO FOR 
project outcome

We built a flexible identity system designed to support Hazel’s Roots as it grows from a backyard stand into a recognizable local micro-brand.

The final brand balances youthful personality with practical functionality, allowing the visuals to adapt across signage, packaging, social content, and small-scale retail materials while remaining cohesive and easy to apply.

wE BUILT:

  • A cheerful primary wordmark designed for visibility on roadside signage, product tags, and social graphics

  • A custom illustration library featuring flowers, watering cans, and garden tools to create a recognizable visual language across materials

  • A bold, high-contrast color palette inspired by fresh blooms, garden greenery, and seasonal farm stand displays

  • A repeatable pattern system for packaging accents, background graphics, and environmental branding

  • Ready-to-use signage and micro-retail assets including bouquet tags, egg carton labels, QR payment signage, and honor-stand pricing cards

  • A social content style that supports weekly updates, seasonal announcements, and community engagement

Together, these elements create a brand that feels bright, local, and full of momentum—designed to grow alongside the stand as new products, markets, and opportunities take root.

  • A cheerful primary wordmark designed for visibility on roadside signage, product tags, and social graphics

  • A custom illustration library featuring flowers, watering cans, and garden tools to create a recognizable visual language across materials

  • A bold, high-contrast color palette inspired by fresh blooms, garden greenery, and seasonal farm stand displays

  • A repeatable pattern system for packaging accents, background graphics, and environmental branding

  • Ready-to-use signage and micro-retail assets including bouquet tags, egg carton labels, QR payment signage, and honor-stand pricing cards

  • A social content style that supports weekly updates, seasonal announcements, and community engagement

Together, these elements create a brand that feels bright, local, and full of momentum—designed to grow alongside the stand as new products, markets, and opportunities take root.

WE BUILT
AN IMAGE WITH A DARK GREEN BACK GROUND AND HAND DRAWN FLOWERS IN PINK, SKY BLUE, OFF WHITE AND TANGERINE ORANGE FOR A BRAND FOR A YOUN ENTREPRENEUR TO BE USED ACROSS PLATFORMS, MERCH, AND MORE.
AN IMAGE OF A PRICE TAG WITH A THANK YOU STICKER AND THE PRICE OF $12 THAT WAS DESIGNED FOR HAZEL'S ROOTS A FLOWER AND FARM STAND FOR A YOUNG ENTREPRENEUR ON A FLORAL BACKGROUND WITH A WOMANS HANDS TYING A BOUQUET.
AN IMAGE OF A QR CODE FOR HAZEL'S ROOTS AN HONOR SYSTEM FARM STAND THAT HAS BEEN CUSTOMIZED WITH THE HAZEL'S ROOTS LOGO AND CUSTOM BRAND COLORS WITH A BACKGROUND SHOWING FRESH EGGS AND FRESH PICKED FLOWERS.
AN IMAGE OF A CUSTOM PRICE TAG WITH JUTE TWINE THAT SAYS FARM FRESH EGGS $3 WITH A CARTON OF FARM EGGS SITTING ON A FARMHOUSE WOOD TABLE AND BOUQUET OF FLOWERS IN THE BACKGROUND.
BACK TO PORTFOLIO
HAZELS ROOTS CUSOTM ILLUSTRATION PATTERN FOR SMALL FARM STAND FOR TEENAGE ENTREPRENEUR WITH BRIGHT FUN COLORS
A SOCIAL MEDIA TEMPLATE FOR HAZEL'S ROOTS. A SKY BLUE TEXTURED BACKGROUND WITH THE WHITE HAZEL'S ROOTS LOGO AND A PHOT OF FLOWER STAND FRESH FLOWERS. ACCENTED WITH HAND DRAWN FLOWER ICONS IN CUSTOM COLORS.
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READY TO CRUSH YOUR PROJECT?

READY TO CRUSH YOUR PROJECT?

LET'S DO THIS
LET'S DO THIS
LET'S DO THIS