The Hubcap Lounge is a basement bar in Malad City, Idaho known for its rotating promotions, themed nights, and community atmosphere. The objective was to create a repeatable visual system for event marketing that made announcements faster to produce, easier to recognize, and more consistent across both social media and in-house signage.
The Hubcap Lounge is a basement bar and in Malad City, Idaho known for its rotating promotions, themed nights, and community atmosphere. The objective was to create a repeatable visual system for event marketing that made announcements faster to produce, easier to recognize, and more consistent across both social media and in-house signage.
SERVICES
| BRAND identity | advertising material | social media templates | ongoing brand support
the hubcap lounge
THE HUBCAP LOUNGE
SERVICES
| BRAND identity | advertising material | social media templates | ongoing brand support
DILLY DAHLE CUSTOM RODS IS A STARTUP BUSINESS BASED OUT OF PRESTON IDAHO - SPECIALIZING IN CUSTOM FISHING RODS.
The Hubcap Lounge runs a fast-moving event schedule that includes fight watch parties, Sunday brunch promotions, themed nights, and seasonal specials—each requiring graphics that could be produced quickly and shared across multiple formats.
Because promotions changed weekly, materials were often created one at a time without a consistent visual structure connecting them. This made it harder to build recognition between events and reduced the impact of recurring promotions.
The goal was to create a flexible promotion system that allowed new events to be announced quickly while still feeling cohesive, local, and true to the personality of the space.
wE BUILT:
A repeatable event-promotion layout system supporting weekly and specialty programming
Social graphics optimized for quick turnaround and consistent recognition
Fight-night and brunch campaign templates designed for high-engagement announcements
In-bar signage formats for specials, seasonal events, and rotating promotions
A flexible visual toolkit that allows new events to be produced efficiently without starting from scratch
A cohesive promotion system connecting social posts, printed signage, and in-house announcements
CUSTOM SOCIAL MEDIA TEMPLATESTHE CHALLENGE
project outcomethe challengeThe Hubcap Lounge runs a fast-moving event schedule that includes fight watch parties, Sunday brunch promotions, themed nights, and seasonal specials—each requiring graphics that could be produced quickly and shared across multiple formats.
Because promotions changed weekly, materials were often created one at a time without a consistent visual structure connecting them. This made it harder to build recognition between events and reduced the impact of recurring promotions.
The goal was to create a flexible promotion system that allowed new events to be announced quickly while still feeling cohesive, local, and true to the personality of the space.
project outcomewE BUILT:
A repeatable event-promotion layout system supporting weekly and specialty programming
Social graphics optimized for quick turnaround and consistent recognition
Fight-night and brunch campaign templates designed for high-engagement announcements
In-bar signage formats for specials, seasonal events, and rotating promotions
A flexible visual toolkit that allows new events to be produced efficiently without starting from scratch
A cohesive promotion system connecting social posts, printed signage, and in-house announcements
